9780062273079 Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Published by Harper Collins on November 26th 2013
Genres: Business & Economics, Marketing, General, Entrepreneurship, E-Commerce, Internet Marketing
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
I have been hearing about Gary Vee for years but have never read him until now. I decided to see what all the hype was. I also follow him on Instagram and his personality is really…out there… So I wasn’t too sure what to expect with his books. I know this one was written a while ago so his later books might have a different tone but the tone of this book was waaaayyyyyy more subdued than how he is on Instagram.
I was also looking to learn more about social media. On that aspect, this book seemed more geared toward beginners. I DID learn some twitter tips and twitter seems to be the place where I struggle most so I did come away with some valuable insight. I am testing them to see if they still work as this book was written a couple years ago and we all know how fast social media can change. I mean he had a chapter on Vine and we all know what sad fate befell them.
He also had a chapter on SnapChat. I have to admit I REALLY don’t get SnapChat. I think I am just getting old BUT I did learn how other people use the platform so I will give it more time. People keep adding me on there so I must be doing something right. I LOVE the filters on SnapChat and now with my implants, I can hear people doing the funny voices and what can I say I am easily amused. I am also testing his recommendations for that platform.
I did find his chapter on Pinterest lacking. I mean he makes it sound like all you need is a pretty board and you will get thousands of followers which we know is not true. There is an art to using Pinterest and if you want people to actually find your pins you better have some keywords and such. I felt he could have done better on that but he is not really in the demographic so I should cut him some slack.
All in all, i felt that the overall tone of the book. Give …give…give..give…. ask was on point. Too often I see people going straight for the asking when they haven’t really given anything yet. It takes the time to build a level of trust up to the point where people are going to part with their hard earned dollars. I recently joined a mastermind but I watched that person’s blog and stuff for TWO YEARS before I was ready to part with my cash. And this is a blogger that gives almost everything away for free. I watched and I waited……and when she launched a mastermind I decided that this was worth my money. So that tactic does work. I also have my eye on some more courses but as of now, i am just seeing what free stuff everyone puts out before I part with a 1000 dollars. I don’t care how well known they are that much money makes me want to poop my pants so it is gonna take a high level of trust before I hand over my card.
Overall I felt this book had some good tips. There were some areas that were lacking so I would recommend you get this book from a library.
9781452107202 Blog, Inc. by Joy Deangdeelert ChoMeg Mateo Ilasco
Published by Chronicle Books on September 19th 2012
Genres: Blogs, Business & Economics, Computers, Entrepreneurship, Interactive & Multimedia, Small Business, Web
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
I am always looking for books that will up my blogging game. I love the Oh Joy blog, so I thought the book would be a good idea to get to know how she does blog stuff. I was slightly disappointed in this book. This book is ment for beginning bloggers. I already knew all of the information that this book had. I kept reading on to see if it had any more new info for me, but it didn’t. If you don t know how to set up a blog and stuff, then this book will show you how. It goes in depth in how to set up a blog and hosting among other stuff you need to know. It is written in a fun informal way that will appeal to readers. I did like the way she showcased other blogs. I found a few more to add to my reader this way, but overall this book did not reall teach me anything new.
9780399169274 #Girlboss by Sophia Amoruso
Published by Penguin Group (USA) Incorporated on 2014
Genres: Business & Economics, Entrepreneurship, Leadership, Motivational
“A #GIRLBOSS is in charge of her own life. She gets what she wants because she works for it.” The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d taken for the health insurance. It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees. Sophia’s never been a typical CEO, or a typical anything, and she’s written #GIRLBOSS for outsiders (and insiders) seeking a unique path to success, even when that path is winding as all hell and lined with naysayers. #GIRLBOSS includes Sophia’s story, yet is infinitely bigger than Sophia. It’s deeply personal yet universal. Filled with brazen wake-up calls (“You are not a special snowflake”), cunning and frank observations (“Failure is your invention”), and behind-the-scenes stories from Nasty Gal’s meteoric rise, #GIRLBOSS covers a lot of ground. It proves that being successful isn’t about how popular you were in high school or where you went to college (if you went to college). Rather, success is about trusting your instincts and following your gut, knowing which rules to follow and which to break. A #GIRLBOSS takes her life seriously without taking herself too seriously. She takes chances and takes responsibility on her own terms. . She knows when to throw punches and when to roll with them. When to button up and when to let her freak flag fly. As Sophia writes, “I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let The Man get to you. OK? Cool. Then let’s do this.”
I remember when Nasty Gal was still on eBay and I was still skinny. I have always loved vintage so I LOVED Nasty Gal and still do to this day although I am really fat and can’t fit into their clothes (I am working on that). So when I heard that Nasty Gal had a book out I just had to read it. so I downloaded it onto my nook and read.
It is a mix of memoir and business tips. I loved the memoir part. She explains how she was homeless and then how she started her business. I loved reading how she survived when she was homeless and the honesty of the mistakes she made before she made it big. So often we claim that a college education is needed to make it but this is not always the case.
I also loved how she told how she got the clothes and made them into something beautiful. I have tried thrifting myself but what my friends can see to make something all I see is a piece of crap. I have one friend who I LOVE her clothes and apartment and everything. She get everything at thrift stores and makes it her own. I have taken to tagging along with her and she has taught me a LOT about how to find what looks like a piece of crap but in reality you can do a few things and it is a beautiful vintage piece. I am getting better at this and it is something that I hope to improve on in the coming year.
There was not a lot of fashion advice in this book. I was somewhat sad about this but then I realized that it is a book that is meant to be a memoir and a business book. It had the same business ideas as a lot of other books out there but I really enjoyed reading it in her tone of voice. She also gave great ideas for interviews, such as how to dress and interact with the interviewer and so forth.